Business-to-business transactions and large corporate accounts are commonplace for firms in manufacturing. Samsung, for example, is one of Apple’s largest suppliers in the production of the iPhone. Apple also holds B2B relationships with firms like Intel, Panasonic and semiconductor producer Micron Technology. B2B transactions tend to happen in the supply chain, where one company will purchase raw materials from another to be used in the manufacturing process.

Because today, we’re excited to give you an introduction to the wonderful world of marketing. Product differentiation is the process of identifying and communicating the unique qualities of a brand compared to its competitors. Place is the consideration of where the product should be available—in brick-and-mortar stores and online—and how it will be displayed. Finally, the company employs a team of skilled textile artisans that it sends to its partner factories all over the world for quality control. Production managers visit factories once a week to resolve quality problems. Posting fresh content regularly shows that your brand is active, relevant, and worth paying attention to.

Advertising and Marketing Communications – Management

Throughout the postgraduate course, the adaptable mindset recognises the importance of agility, ongoing testing of strategies, learning from outcomes, and amplifying successful approaches. The skyscraper method is an SEO strategy where you find content that ranks well for keywords you want to rank for and then create content that’s better than the top-ranking posts. Then, you use SEO tools to find all the sites that have linked to your competitor’s content and ask the most relevant sites to replace your competitor’s link with a link to your improved content. Big companies often extend their brand to develop new products in industries that they don’t have any market share in.

• You may share some of your business’s best-performing gated content on Twitter to generate more leads through the channel.
• As a Bachelor of Business Marketing student, you’ll receive the same level of support as an on-campus student and we’ll be there with you, every step of the way.
• Social media marketing involves a mix of tactics, including publishing content, responding to comments, and running social media advertisements.
• That means you need to showcase your expertise and give them a reason to tune into your brand’s updates.
• A storyboard is like a blueprint for your video and serves as an outline for the shoot.