Pamphlets, banners, and posters fall in the category of local marketing. The magnitude of this type of marketing is low, but they are good and effective at a local level. Business to government marketing also falls in the subcategory of B2B types of marketing. It is where the government has contracts with the local business and other clients. The intended outcomes can range from building brand awareness to increasing sales.

• With changes on the horizon and a potential recession looming, it’s no surprise 17% of marketers are concerned with pivoting their marketing strategy.
• Music streaming service Spotify also offers low-cost interactive podcast ads starting at $250 per campaign.
• Professional marketers are well aware that visitors don’t become customers immediately—at least not in every type of business.
• An Enterprise edition opens up additional tools such as custom event triggers and reporting, lead scoring and SSO.

That’s why it’s important to always spread the word about your YouTube channel and videos across other platforms. Fortunately, YouTube and other platforms make it easy to share video content. Below are some tips for how to best promote your YouTube content on other channels. Some great resources for royalty-free music are Pond5, Epidemic Sound, and PremiumBeat. Both services include thousands of professionally recorded and produced songs in a multitude of genres at varying lengths and tempos.

Types of Marketing Videos

However, before you begin communicating anything, it’s worthwhile to go through some formative steps to help you define aspects of the larger market in which your company will be situated. Whether you are seasoned marketing pro or a budding entrepreneur, develop your marketing prowess by building job-ready skills with the Meta Social Media Marketing Professional Certificate. As you research and consider these questions, your customer should come more clearly into view, so you can create a strategy with maximum impact. The novelty required of a diversification strategy means that it is also the riskiest of the Ansoff matrix’s four strategies.