Looking at data about how you acquired customers in the past can help you understand your customers’ journeys. You’ll need to consider the buyer’s journey when creating the marketing strategy for your B2B website and create content that appeals to users in each stage of the process. For any marketing strategy – digital or not – you need to know who you’re marketing to. The best digital marketing strategies are built upon detailed buyer personas, and your first step is to create them. Most dropshippers use online marketplaces because they tend to have a better inventory of products with reliable…