Below are some ideas to help you tackle advertising for a small business. That said, be sure not to spread yourself too thin by joining too many platforms simultaneously. To make strategizing easier, I’d recommend looking at this guide to the five types of social media. Depending on how you use the video in your marketing material, the goal could be to increase the open rate of an email series or improve the conversion rate on a landing page. This marketing plan template will help you determine how to get your business noticed by the people who need or want…