In this blog post, we have explained 18 powerful marketing strategies that can help any business get off the ground and reach its potential customers. Once you’ve defined your marketing mix, you can dive in even more deeply by creating a marketing plan and a marketing strategy. A marketing strategy marries market conditions with your company’s goals, and a marketing plan provides an actionable roadmap with specific channels and metrics. While it is necessary to promote any new product or service, reaching individuals who will love and identify with your brand can build a solid customer base from the start.…