Pamphlets, banners, and posters fall in the category of local marketing. The magnitude of this type of marketing is low, but they are good and effective at a local level. Business to government marketing also falls in the subcategory of B2B types of marketing. It is where the government has contracts with the local business and other clients. The intended outcomes can range from building brand awareness to increasing sales. With changes on the horizon and a potential recession looming, it’s no surprise 17% of marketers are concerned with pivoting their marketing strategy. Music streaming service Spotify also offers low-cost…