Our Vision is to develop cutting-edge research that leads debate and deepens our understanding of the practice of business and management. Top social platforms include YouTube, Facebook, TikTok, Instagram, WhatsApp, Pinterest, LinkedIn, Snapchat and X . New platforms, such as BeReal and Poparazzi, are entering the market regularly. Before we get into more marketing specifics, like types of marketing strategies, let’s check in with the basics. When both organizations have verified one other’s credentials and are sure that the other would make a good buyer or seller, they choose to enter into a long-term business relationship. With the videos submitted…