These metrics may include data about levels of engagement, likes, follows, shares, and all other interactions on each platform. One of the most important aspects of social media marketing is ensuring your efforts are successful in helping you meet your goals. To determine this, you’ll need to keep track of your posts on every channel. You can do this by reviewing and managing your social media metrics. Facebook is the largest and most established social media platform. Since its launch in 2004, it has become an invaluable tool for B2C businesses, offering advanced advertising tools and organic opportunities.

But before you dive in head first, consider some of these marketing best practices. They’ll help you stay on track and avoid crucial mistakes as you work to spread the word about your company. It’s hard to say exactly how much marketing will improve your sales.