Time really does fly. It’s already been a year since our debut edition of EIN Essentials. We’ve since launched the EIN Presswire blog, featuring our Substack content including exclusive interviews and informative articles. Our June special on popular press release packages ends today, so act fast to take advantage of this deal to send press releases and gain visibility with both media outlets and AI tools. Click here for more details.
Speaking of AI, our June edition focuses on its impact on PR and newsrooms. We interviewed Francesco Marconi, an early AI pioneer in modern newsrooms, who shared how he helped major outlets like The Wall Street Journal and The Associated Press adopt AI tools. He discussed the shift towards AI-driven journalism and the need for communicators to structure content for AI systems.
We also sat down with Lindsay Bennett, a PR leader from Australia, who discussed storytelling in today’s media setting, which now includes LinkedIn, podcasts, influencer content, and AI-powered search tools. Bennett, the first communications leader at market research platform Ideally, believes that strong media wins come from the same newsroom instincts that make journalists great communicators.
In a video interview, Jeremy Fields, VP of Corporate Development at Newsmatics, explains how EIN Presswire press releases can be picked up by large language models like ChatGPT, Gemini, and Claude. He details how our distribution network pushes content to thousands of outlets, increasing the chances of your brand being referenced by AI platforms.
Related: What Grabs Our Attention
We’ve also launched a new series with marketing strategist Cassie Wilson Clark. In the first installment, she breaks down her FSA model, explaining how these signals determine who gets cited in AI-generated answers as more people discover brands through AI search.
Our AGP Spotlight this month is on MarCom Europe, an online publication covering marketing, communications, and business news across the continent. With a subscription, you’ll receive daily news briefings straight to your inbox.
If you’re interested in more PR insights and exclusive content, subscribe to our Substack to stay updated on the evolving PR industry.
